Visitors to South Dublin County are being invited to explore ‘Dublin’s Great Outdoors’.
South Dublin County Council has launched a new tourism brand aimed at increasing visitor numbers to the county. The parks, mountains and waterways of South Dublin County are within minutes of the centre of Dublin and provide exhilarating and relaxing opportunities to be as active as you would like or simply absorb the views.
The new brand for the County was unveiled at Tallaght Stadium alongside the County’s new interactive tourism website, two promotional videos featuring Dublin’s Great Outdoors and the County’s Culture and Heritage offering, along with details of the marketing plans and the Council’s tourism projects.
‘Dublin’s Great Outdoors’ celebrates the beauty of the rivers, mountains and parks of the County. It also complements the national brand for the capital, ‘Dublin A Breath of Fresh Air’, adding ‘freedom, tranquility, nature, freshness and adventure’ to the ‘exciting and upbeat’ feeling the capital aims to create for visitors. This will be facilitated though the marketing plan which the Council commissioned through Crowe Horwath.
Daniel McLoughlin, Chief Executive of South Dublin County Council, said, “As a vehicle for economic development, tourism has clearly been identified as an opportunity in South Dublin County. This is being proactively pursued through the implementation of our County Tourism Strategy. In launching our tourism marketing plans today, we highlight the outdoors as the primary attraction within our overall visitor experience. Dublin is a destination where city living lives side by side with the natural outdoors and the rivers, parks and mountains of our County will play an important role in attracting visitors to the region”.
Mayor, Cllr Guss O’ Connell commented, “We look upon today as a new start in terms of how our County is portrayed within Dublin and Ireland. Today is a statement of what’s best about Dublin’s Great Outdoors and how we can attract more people here. We all share the aim of attracting more visitors and supporting jobs in the County through the development of the visitor experience”.
Dublin’s Great Outdoors promises that a visit to the county will provide unique and fulfilling experiences for visitors. Your adventure starts here.
Facebook: DubGr8Outdoors
Twitter: @dubgr8outdoors
For further details, please contact The Communications Unit at (01) 414 9285 or

CEO of SDCC Danny Mc Loughlin and Mayor Gus O’Connell Councillor

Photo: Rob O’ Connor (@rocshot)